Comments on: Branding Your Company: How To Choose The Right Business Name http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html Business, Loan, Finance Guides Fri, 10 Feb 2012 18:25:17 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: babig221982 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1989 babig221982 Fri, 12 Feb 2010 05:02:49 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1989 "If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business. Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: 1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. 2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE! 3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm 4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!) 5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. 6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates. "If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that's additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

]]> By: Anonymous http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1983 Anonymous Thu, 11 Feb 2010 18:39:38 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1983 l CANT BELIEVE RON PAUL AGREES TO GO ON FOX "NEWS"!! INTO THE BELLY OF THE BEAST.. WHAT COURAGE AND OPEN MINDEDNESS TO GIVE SUCH AN IGNORANT "NEWS" PROGRAM A SAY TRULY BELIEVES IN FREEDOM OF SPEECH l CANT BELIEVE RON PAUL AGREES TO GO ON FOX “NEWS”!! INTO THE BELLY OF THE BEAST.. WHAT COURAGE AND OPEN MINDEDNESS TO GIVE SUCH AN IGNORANT “NEWS” PROGRAM A SAY

TRULY BELIEVES IN FREEDOM OF SPEECH

]]> By: Anonymous http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1981 Anonymous Thu, 11 Feb 2010 17:54:50 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1981 Spend a lot of time scanning the Aryan Nations Websites,marketwatch? Spend a lot of time scanning the Aryan Nations Websites,marketwatch?

]]> By: Anonymous http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1982 Anonymous Thu, 11 Feb 2010 17:36:24 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1982 And actually, no, the Income tax does not pay one cent for our military. It exclusively pays for interest on the national debt to the Federal reserve and Entitlement programs. The federal income tax is only a process to redistribute wealth. And actually, no, the Income tax does not pay one cent for our military. It exclusively pays for interest on the national debt to the Federal reserve and Entitlement programs. The federal income tax is only a process to redistribute wealth.

]]> By: Angea http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1986 Angea Thu, 11 Feb 2010 07:32:02 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1986 I totally agree with you. companies must show the customer more respect. You should be in charge of the company:-) I totally agree with you. companies must show the customer more respect. You should be in charge of the company:-)

]]> By: Free Blog http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1978 Free Blog Wed, 10 Feb 2010 20:13:19 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1978 Bankrupting this country was the plan all along. I really hope Ron Paul runs in 2012 Bankrupting this country was the plan all along. I really hope Ron Paul runs in 2012

]]> By: Mike C http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1991 Mike C Wed, 10 Feb 2010 18:59:27 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1991 The issue with academics is that publishers will be known no matter what happens as their success is with the academicians they work with. So, as far as the known academicians go to the same publisher they'll not be forgotten about. So, a brand re-launch cum academic conference in the field the publisher specializes in would be an excellent choice. You do not need to have multiple conferences but one real effective conference. Invite one of the most known academician to talk about a known issue in the field or a modern unknown trend and advertise among all the universities about the conference. Be assured you are going to attract pretty much everybody involved in the field. You could even approach some companies working in the field to share their view on the issue. That's one of the best options you have to induce a push marketing. The issue with academics is that publishers will be known no matter what happens as their success is with the academicians they work with. So, as far as the known academicians go to the same publisher they'll not be forgotten about. So, a brand re-launch cum academic conference in the field the publisher specializes in would be an excellent choice. You do not need to have multiple conferences but one real effective conference. Invite one of the most known academician to talk about a known issue in the field or a modern unknown trend and advertise among all the universities about the conference. Be assured you are going to attract pretty much everybody involved in the field. You could even approach some companies working in the field to share their view on the issue. That's one of the best options you have to induce a push marketing.

]]> By: Jesse http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1987 Jesse Wed, 10 Feb 2010 17:56:56 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1987 I own two businesses. Each is its own legal entity with its own specific purpose. One is a consulting services company - I chose to fill a niche market that wasn't being satisfied. The second company is more of my long term cash cow. Profits from the consulting group get plowed into my commercial real estate investment group. I've managed to piggyback on a few deals from my former university roomie's father. End retail is tough. You need to pull in volume and draw a crowd. Business to Business is the way to go. There's higher price tags and margin on each sale. You can have one sales person comp him well, and you'll keep your business busy. I own two businesses. Each is its own legal entity with its own specific purpose.

One is a consulting services company – I chose to fill a niche market that wasn't being satisfied.

The second company is more of my long term cash cow. Profits from the consulting group get plowed into my commercial real estate investment group. I've managed to piggyback on a few deals from my former university roomie's father.

End retail is tough. You need to pull in volume and draw a crowd. Business to Business is the way to go. There's higher price tags and margin on each sale. You can have one sales person comp him well, and you'll keep your business busy.

]]> By: barbod_ocean http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1990 barbod_ocean Wed, 10 Feb 2010 04:01:44 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1990 By: dubub40 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html/comment-page-1#comment-1988 dubub40 Wed, 10 Feb 2010 00:05:14 +0000 http://corporateviolence.com/branding-your-company-how-to-choose-the-right-business-name.html#comment-1988 Your next step is to work out the finances. Fire up your spreadsheet. Put in all your costs, including repayment on the business loan, payments for the cars, advertsing, marketing, a small salary for you, office rental, etc etc. Then put in how much money you expect to get in, assuming a certain price per lesson and a certain (make it realistic!) number of lessons per week. Now you can see if your business is viable. Your next step is to work out the finances. Fire up your spreadsheet. Put in all your costs, including repayment on the business loan, payments for the cars, advertsing, marketing, a small salary for you, office rental, etc etc. Then put in how much money you expect to get in, assuming a certain price per lesson and a certain (make it realistic!) number of lessons per week.

Now you can see if your business is viable.

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