Copyright 2008 IPS – Inter Press Service/Global Information Network

BEIRUT, Lebanon, Feb 6 2008

The year 2008 has already been grim for most Lebanese businesses: Struggles with the nation’s permanent protest movement, security problems, a brief war in a Palestinian refugee camp and sporadic bombings have brought the nation to its knees.

Most recently a bomb tore through the bustling Chevrolet area on the outskirts of Beirut on Jan. 25, killing Captain Wissam Eid from the Internal Security Forces.

As the political situation tips further in the direction of widespread insecurity, however, Lebanese businesses around the country are clinging to the motto, "the show must go on." Expansion seems to be the word on the street in Beirut, no matter what the uncertain future may hold.

ABC, a major department store and mall with seven outlets, two main flagship stores and a staff of more than 1,000 is currently revamping one of its main branches in Dbayeh.

"In March, we are also launching a new section extending over an entire floor of 8,000 square meters dedicated to children, dubbed Kidsville. It will also include a 500 square meter playground, an array of kids’ accessories and a coffee shop, La Mie Doree," said Robert Fadel, ABC’s general manager. A second big store in the Ashrafieh suburb of Beirut is adding an extension for a playground that will fill an expanse of 800 square meters.

The Johnny R. Saade group is also jumping on the expansion bandwagon. Its travel and tourism arm, Wild Discovery, will be setting up shop in Kaslik in northeast Lebanon in a few months.

"We decided to push forward with the opening of new branches in Lebanon despite the prevailing situation, following the simple strategy that one has to invest and position oneself in times of relative crisis to prepare for the inevitable economic and political recovery that can be foreseen," said Sandro Saade, one of company’s owners.

"This opening is also justified by a strategic objective to cover the northern Beirut area, where there is a demand for high-quality travel services."

The company’s real estate arm boasts a $30 million residential project sprawling over 18,000 square meters in one of Beirut’s posh suburbs. In addition, the group is developing a winery in Bekaa Valley, near the villages of Kefraya and Tell-Denoub, covering a 50-hectare swath of land. The project is estimated at $25 million and will employ 50 people, excluding seasonal workers.

"The Lebanon venture will also integrate two other complementary projects, namely a wine museum and a boutique hotel, or ‘h"tel de charme’" with 30 to 35 rooms, said Karim Saade, another company owner.

It is not just big names that are taking a leap of faith into the murky Lebanese waters.

Nehme Lebbos, founder of Iloubnan, a news portal for Lebanon, left his home country in 1991 and worked as an IT consultant for 12 years in France before coming back.

"I wanted to come back ever since I left. I started IIoubnan in March 2005 with the help of my wife, a French journalist," Lebbos said. "It is a Web magazine dovetailed with an e-commerce wing."

The young entrepreneur has poured all his savings into this venture, relying on a bank loan, as well. The company’s recent success has allowed for an increase in operations, with four journalists employed on a full-time basis and a network of 20 freelance journalists around the world.

A shared vision of Lebanon seems to cement together the diverse business figures. "Lebanon is our homeland and we believe in our country," Fadel said. On the other hand, Lebbos is conscious of the risks he might incur but is nonetheless determined to promote change in his home country.

Although most companies are investing in Lebanon, many have also looked to taking their business abroad. ABC will be opening in Jordan in March. "The company will bring to the Jordanian market a spirit of Lebanon, and aims at becoming a leading and trendy shopping destination," Fadel said.

Similarly, the Saade brothers are relying on an international network of agencies for their tourism activity as well as launching a new winery in neighboring Syria. The group is trying to counter the negative business environment by highlighting the quality of its services. And so Wild Discovery is investing in an in-house sales training program expected to enhance its team’s knowledge and technical skills.

For most entrepreneurs, the essential rationale linking their projects is endorsing Lebanon as a brand in the region. Lebbos believes that this cannot be done without the help of young Lebanese people. "They need to travel, study abroad, graduate and experience foreign countries," he said, and "then come back and invest in Lebanon."

http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&orgId=574&topicId

Watch the video related

download my new mixtape for free……. [History] download link: www.megaupload.com [disk 1] 1]intro 2]i can love you 09 remix [mary j. blige, jlr & lil' kim] 3]closing in 4]different world 5]down down [royce da' 5'9 & jlr] 6]dig a hole freestyle 7]realest killaz freestyle [bloodline]…

Help answer the question

business

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Direct mail advertising is a versatile and measurable marketing technique that provides a higher return on investment (ROI) than other advertising and marketing schemes, expanding the company’s client base and increasing sales. It has proven to be more cost effective, too, since it sends the advertising and marketing message of the company directly to the target audience at lower costs. Following are some best practices in direct mail advertising that businesses in Miami FL can learn from and apply.

The first thing to do before embarking on your direct mail advertising campaign in Miami FL is to clearly identify your campaign’s business objective. Do you aim to attract new clients or is your priority the introduction of more of your products to your existing client base in order to expand their buying patterns? Are you focused on increasing the sales of certain specified products or do you want to increase sales across your entire product range? Defining your goals will result in a streamlined campaign with measurable results. It will also translate into savings since there will be no wasted efforts.

Make sure that your direct mail advertising campaign contains messages that will be perceived by your Miami FL target audience as personal. Consumers find personal messages more effective. Personalized letters sent to individuals are less likely to be regarded as junk mail.

The messages in your direct mail advertising campaign should succinctly present the benefits of your products or services over those of your competitors in Miami FL. Be careful that while your message shows the superiority of your products or services, it should not seem arrogant. Pompousness will backfire on your company.

An effective way of getting the attention of your target audience in a direct mail advertising campaign is by giving them an incentive such as a gift of a free item or a significant discount. You can offer this to entice new customers to try your products or services. You can also do this to reward your loyal customers in Miami FL and strengthen your relationship with them. It is easier to convince existing customers to try your other products than to get new customers to try any of your products. You should, therefore, maximize your existing ties with clients.

Of course, your direct mail advertising campaign should prominently display all the means by which your target audience can get in touch with your company in order for your message to be concretely and successfully converted into real sales. Make sure your phone numbers, fax numbers, email address, website and physical business address in Miami FL are all shown in your materials.

No matter how great your message is, it needs repetition to be truly effective. Your direct mail advertising campaign should not consist of merely one batch of bulk mail. You should plan a sustained direct mail advertising campaign, with each batch of business mailings in Miami FL addressing a particular goal.

A sustained direct mail advertising campaign is laborious. When sending business mailings by bulk mail, you will have to stuff hundreds or perhaps thousands of envelopes and address each one. Instead of tying up your staff in these tasks, free them to be more productive in doing their core assignments. It is more cost effective for your company to get the business mailing services of a professional mail house that offers more than mere postal services. Choose a mail house that offers complete mailing services and fulfillment services such as presort services and catalog mailing.

These best practices in direct mail advertising have been proven effective by businesses in Miami FL. Make them work for your business, too.

Watch the video related

www.goldmineint.com or facebook goldmine international

Help answer the question

I'm more of an entrepreneur-minded person and I have look into Business Administration for some time now. I'm more of creative person and I love to challenge new ideas.

I am also looking for a university that offers cheap and reasonable fee and good education with good credibility. I'm currently looking into University of Nebraska but I am also interested in other options.

Thnx

business

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.