Posts Tagged Free Marketing
Top 10 Excuses Why Marketing Is Not For You
As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients.
Now don’t get me wrong; it’s not that failing to attract clients makes one a bad person. Not at all. It’s just that when I hear the following excuses I feel compelled to call ‘em as I see ‘em: Baloney!
If you have the mistaken notion that any of these lame excuses are the reason that your business isn’t successful, get a clue. These are just EXCUSES for people who fail, not reasons not to succeed (a subtle, yet important, difference).
Signature Line: An Overlooked, Virtually Free Marketing Tool
Once my clients truly understand that marketing is about relationships, we start talking about how those relationships are created and maintained to determine appropriate marketing tactics for their businesses and personal styles. But no matter what kind of business my clients are in, they all have the same excellent relationship marketing tool at their fingertips: Their e-mail messages.
E-mail messages are the most frequently overlooked (and virtually free) marketing tools available to entrepreneurs. No, I’m not talking about electronic mail campaigns, or spamming, but using the messages you send out every day to your clients and colleagues as a subtle marketing tool. You can do this by adding more information to your signature line in all your e-mail.